About Us
Better frames, smarter buying for Southern African optometrists
We import and curate optical frames your patients will actually wear, combining fit, durability and style with a smooth, optometrist‑friendly ordering process.
Curated proven brands for adults and kids
Visible stock levels and fast RFQ turnaround
Quote-first workflow with local team support
About Us
IE Optics is a Southern Africa based importer and distributor of optical frames. We partner with reputable manufacturers and recognised brands to bring practices a balanced mix of everyday staples and distinctive styles without compromising quality or value.
Our Brands
Brands we carry
We’re growing a portfolio that balances timeless design with real‑world wearability. Each brand is chosen for durability, comfort and design integrity.
Ready to stock better frames?
Browse live stock, register for optometrist access, or get in touch with our team for assistance.
Our commitment
We source the right frames at the right price so you don’t have to. Supplying exclusively to optometrists allows us to focus on quality, cutting-edge designs, and fair pricing. All of our ranges are independently manufactured and unique
Board certified expertise
Our Professional Team
What our clients say
Had a sudden eye issue occur and they were able to fit me in right away. After a thorough exam they determined it was not serious. Much apoteciated!
My first appointment with Dr. Christensen was good he was nice introduced himself asked good questions about my conditions thoroughly checked my eyes and told my results. I enjoyed this appointment.
The best ophthalmology care I have ever experienced! Professional and friendly staff made me feel like family… would highly recommend to anyone!!!
I had a positive experience at this clinic. The doctor was very thorough with my eye exam and explained the results in a way I could easily understand. The only downside was that the parking situation could be better.
I had a wonderful experience ! The staff was incredibly professional and made me feel comfortable throughout the entire process. Dr. Smith took the time to explain my condition and treatment options thoroughly.
